One of the harsh realities of the humanitarian field is that some crises capture public attention, while others do not. The patterns are rather rigid. Crises in Europe and the Middle East, especially Palestine, make headlines. Large-scale natural disasters, even in obscure places, attract interest due to the inherent human fascination with immense forces beyond our control. But crises due to “complex” political conflicts outside the zones of proven public engagement are doomed to obscurity, unless it rises to such a level that “genocide” (read “another Holocaust”) can be invoked.